The Philippine Department of Tourism (DOT) participated for the first time in European Dive (EUDI) Show 2017 at the Exhibition Center of the city of Bologna in Italy. Held from 3 to 5 March 2017, EUDI is the premier event for scuba diving activities in Italy.
Undersecretary Katherine de Castro, who heads the DOT's Office of Public Affairs, Communications and Special Projects, led the Philippine delegation.
"We are excited to be part of this great event. Our delegation is ready to present our diving products, which are simply incredible. In addition to being in the center of the Coral Triangle, the Philippines offer a range of sites that can meet the diverse needs and experiences of both amateur and professional divers.” Undersecretary de Castro said in her interview with Travel Quotidiano.
Italy is a key market for diving tourism in the Philippines. Most Italians who travel to the country list diving as their primary reason for going to the Philippines. With the Italian market being composed of about 250,000 divers, and with 22 percent joining in EUDI, participating in the niche travel market trade show is an important step in increasing Italian visitor numbers to the Philippines which number a mere 25,945 visitors in 2016 per DOT.
The Dive Philippines pavilion at EUDI has generated a lot of interest from visitors as reported by private partners Asia Holidays Travel Team by Jeepney, Buceo Anilao Beach and Dive Resort and H2O Travel who were all on hand to answer queries and offer travel packages to the Philippines.
Consul General in Milan Marichu Mauro visited the Dive Philippines stand on the exhibition's opening day on 3 March 2017. Consul General Mauro met with Undersecretary de Castro and the rest of the Philippine delegation to discuss further other activities that could raise the profile of Italian tourism to the Philippines.
Consul General Mauro joined the Undersecretary De Castro’s interview with SUB magazine, the most famous and widely read publication for divers in Italy.
Aside from SUB magazine, Italian tour operators also conducted interviews and meetings with Undersecretary De Castro at the event.